Enliken Data Accuracy Stage 2: Data Sensitivity
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We've plotted the accuracy and sensitivity of the 150 most common terms used to target advertising according to the Enliken Discover Survey.
Our analysis found that entire classes of data were safe for use by advertisers. Categories like interests and shopping preferences were considered less than 5% sensitive on average. In the scatterplot below you'll see an insight walkthrough and a category view where it's possible to interact with the data points individually.